Since 1994, millions of job seekers across the world have used WetFeet Insider Guides to research their next career move. The Insider Guides report the inside story on leading companies, industries, and fields. And because WetFeet retains all editorial control of our Insider Guides, our readers can be confident they are reading the unvarnished truth, not corporate PR. Over 65 titles are currently available, and we continuously update our library with new guides.

The goal of the Insider Guides is to present companies and industries in an unbiased light. Companies and organizations are often consulted to verify facts and figures, but are not entitled to interfere with the editorial voice. Our editorial team gathers highly accurate information, analyzes it, adding the perspective of industry insiders, and presents it in an appealing, contemporary format. Often, interview sources speak on the condition of the anonymity so that they are open and feel free to be candid with our writers without any fear of retribution.

WetFeet Resarch and Methodology
Each WetFeet Insider Guide represents hundreds of hours of in-depth research, critical analysis and precise writing. We survey massive amounts of publicly available information, and augment our findings with dozens of in-depth interviews of employees who work for the companies and industries we cover. (We keep our company contacts anonymous to encourage candor.) In addition, WetFeet writers—experts at reading between the lines—interview company recruiters to make sure you get accurate information about the recruiting process, compensation, and hiring targets. Finally, each Insider Guide undergoes extensive editorial review and fact-checking to ensure that the information and writing live up to our high standards.

Once upon a time...the story behind WetFeet
WetFeet was founded in 1994 by Stanford MBAs Gary Alpert and Steve Pollock. While exploring their next career moves, they needed products like the WetFeet Insider Guides to guide them through their research and interviews. But these resources didn't exist. So they started writing!
 

The inspiration for our name comes from a popular business school case study about L.L. Bean, the successful mail-order company. Leon Leonwood Bean got his start because he, literally, had a case of wet feet. Every time he went hunting in the Maine woods, his shoes leaked. So, one day, he decided to make a better hunting shoe. And he did. He told his friends, and they lined up to buy their own pairs of Bean boots. And L.L. Bean, the company, was born . . . all because a man who had wet feet decided to make boots.

Lots of people get wet feet, but creative problem-solvers make boots. The same entrepreneurial spirit motivates the WetFeet editorial team!