Careers in Advertising and PR

Maybe you’re a struggling writer or artist who’s tired of living on Ramen and happy-hour buffets, and you’ve come to the conclusion that a cell phone and a steady paycheck don’t necessarily make a person a sellout. Maybe you’re an English major whose friends are receiving job offers from consulting firms and banks, and you’re wondering just what the business world has to offer you. Maybe you’re a banker, but frustrated because your job doesn’t encourage your creativity or make the most of your interest in popular culture and the media. Then you turn on the television or pick up a newspaper or magazine, and suddenly it hits you: Why not pursue a career in advertising or PR?

Turn to this WetFeet Insider Guide to learn:

•  How to select the ad or PR agencies where you should apply.
•  About the forces and trends currently shaping these industries.
•  How new ad and PR campaigns are conceived and developed.
•  Profiles of 30 top ad and PR agencies—that is, employers.
•  What real people working in these fields like and dislike about their jobs.
•  How much you’re likely to earn, the hours you’ll be expected to put in, and the typical office culture.
•  What to expect from—and how to shine in—your interviews.
•  How to talk like an industry pro.