Coming Soon: New Career and Industry Profiles on WetFeet
Our online and print media teams at WetFeet will meet tomorrow to start planning our new Careers and Industries section. As many of you know, industry-specific research and advice has always been one of our strong points. But it’s been a while (a long while) since we revamped the career and industry profiles, so we're ready to take a good, hard look at what we have and what we can do better.
So there are a few things we’ll discuss as we sit down to plan the section. The first is the new series of WetFeet Insider Guides the editors are working on right now: Killer Cover Letters and Resumes! specific to various industries. (Pretty great, right?) When these guides are complete, we’ll probably want to find a home on the website for the more targeted examples and tips.
Something else I’ve been thinking a lot about lately is how to present the career paths within industries without being too exclusive. A few different career center employees have told me over the years that one main challenge career counselors face is that many students don’t realize that they can use their finance- or business-related skills (degree) in a variety of industries. Record companies need accountants; nonprofits need editors; investment banks need human resources people. See what I mean? So I wouldn’t want our focus on industry-specific career paths to reinforce the more close-minded way of thinking.
So when it comes to career and industry research, what’s most important to you? Would you most want to see salary ranges or inside perspectives from real employees? Are overviews about the kind of paths you can take more or less interesting than the top employers within a particular industry?
Here’s one way to think about it: What information are you hoping or expecting to find when you Google (or Bing or whatever) a specific career or industry?
Share your thoughts and ideas in the Comments section or through the WetFeet Get Satisfaction page! Oh, and if you'd like to take a peak at how the industry and career profiles are currently structured, click here.